The Frog Restaurant by Adam Handling – Logo/branding development

When world renowned chef, author and Masterchef finalist Adam Handling asked our Somerset design studio to help with the branding/logo design for his new restaurant “The Frog” we literally jumped at the chance. Being avid foodies ourselves we knew from the start what Adam was after and what his potential customers would respond to when visiting the restaurant. The branding had to gel with not only the innovative style of the food but also the laid back vibe of the restaurant’s aesthetics. We had an open brief to really be creative and we knew that Adam certainly didn’t want the stereotypical logo you’d usually associate with this kind of high end dining establishment.

The public response from the design work has been nothing short of amazing and the restaurant has gone from strength to strength in its first year. The Frog brand is certainly here to stay with an exciting new restaurant opening very soon in the heart of Covent Garden, London. Here’s how we did it:

Step 1 – Logo development


Step 2 – Lets add some colours/textures


Step 3 – Repeat pattern design


Step 4 – Exterior design



Step 5 – Interior design



Step 6 – The Frog gin bottles


Step 7 – The lasting influence on the food




“Fat Punk Studio helped me on my first ‘leap’ towards my own restaurants. Not only did they create a logo which is sheer perfection, they also helped with the aesthetics of the restaurant as well as our fantastic Gin. They will never get rid of us and for every project we do they are the first we will call.”

The Frog Restaurant by Adam Handling